This is a good time to think about what design is today
It is March 2021, the world has been fighting the COVID-19 virus pandemic for a year. Both in our private lives (as parents, citizens and community members) and professionally (as entrepreneurs, employees, experts, engineers and designers), we have had to learn a lot and face new challenges during this year. Paradoxically, this is a good time to do some reflection and think about what design is today. What does it mean to ‘design’, what role does the designer play?
You have probably noticed that the word ‘design’ or ‘project’ is nowadays used in many contexts by your friends working in various industries. So far associated only with design, graphic and industrial design, it has lost its original meaning and has undergone a kind of extrapolation – spilling over into hitherto inaccessible fields and meeting new challenges.
Importance of the human factor
It is no longer necessary to prove to anyone that designing user experience, and in a broader perspective – customer experience, is an important component of the processes of creating and optimising digital products. Consulting and digital transformation companies are hiring UX and CX designers and consultants and recruitment ads for similar positions in more and more sectors of the economy are popping up like mushrooms. This shows that more and more organisations are realising the importance of the human factor, both in the understanding and ease of use of the application interface and in shaping their experience of interacting with their products and services.