Poznań-based Panda Group has joined Fabrity Group, enhancing Fabrity’s capabilities with e-commerce services and solutions primarily based on the Adobe Commerce platform (formerly Magento). Panda Group is renowned for its service quality, earning top ratings and awards from Clutch.io as Magento Top Developers.
Fabrity, part of Fabrity Holding Group, acquired 51% of Panda Group’s shares from its two founders and managers. The existing partners retain a combined 49% of the shares and will remain actively involved in the company’s development, with Szymon Niedziela continuing as CEO. The management team will be strengthened, particularly in business development and customer service, by the appointment of Maja Rutkowska, a former director at Fabrity, to the Board.
“By acquiring shares in Panda Group, Fabrity’s capabilities will expand to include e-commerce solution-building and development. From our perspective, this investment offers an attractive alternative to the organic growth of this type of business, as it allows us to quickly increase revenue in this particular service segment and to access a skilled and experienced technical team. We also believe that with Fabrity’s contribution, mainly in terms of expanding sales expertise, and access to new clients and markets, we can positively impact the growth of this joint investment. For investors, this means an accelerated pace of growth and building the value of the Group,” underlined Tomasz Burczyński, CEO of Fabrity Holding S.A.
The purchase price for the majority stake in Panda Group was PLN 2.0 million, with a possible payment of up to an additional PLN 2.1 million if specific business goals are met over the next two to three years (Earn-Out). Currently, Panda Group’s revenues are around PLN 6 million per year, and the company’s founders, together with Fabrity, are planning significant growth in the coming years. The structure of the transaction is incentive-based and has been appropriately linked to the achievement of established business goals.
“We are financing the purchase of Panda Group shares with Fabrity’s own funds, so the transaction will not affect the procedure of our buyback of Fabrity Holding’s own shares listed on the Warsaw Stock Exchange. For this procedure, we will allocate PLN 7.7 million, in accordance with the already-adopted resolution of the General Meeting. We also do not foresee the scenario of additional financing of Panda Group from Fabrity Holding Group, as the company has its own sufficient funds,” said Artur Piątek, Vice President of the Management Board of Fabrity Holding S.A.
The investment in Panda Group is the first of its kind for Fabrity Group, which already has considerable transaction experience from recent years, but in the role of a seller. In June 2022, it sold its stake in Oktawave to Netia from Polsat Plus Group. In September 2023, it sold the marketing companies K2 Create and K2 Precise to Altavia/Kamikaze Group. As a result of these transactions, Fabrity Holding is now a group operating exclusively in the technology segment: IT services and solutions.
“We intend to invest wisely and responsibly in companies similar to us. This relates to our business profile, as well as shared values and culture. The investment agreement with Panda Group is a good example of how we think strategically about acquisitions—we are boosting our expertise and revenues in an area that has not been our specialization so far, and focusing on how, through synergies within Fabrity Group, we can grow faster together and increase revenues. In doing so, we also maintain the consistency of our business profile,” said Burczyński. He added, “That is why the entire investment process took only a few months, and much of that time was spent on planning together and answering the question of whether we have an idea of how to achieve more together. Thanks to the commitment of the founders and our current partners Szymon Niedziela and Krzysztof Ratajczyk, we are convinced that it is possible.”
Fabrity plans to continue its efforts to seek growth opportunities through acquisitions. The Group’s areas of interest include entities in the IT services and solutions segment that can positively expand its business and technology expertise or broaden its client base in selected markets. These goals are consistent with Fabrity Holding’s strategy for 2024–2026, which is being prepared and is scheduled for presentation in the first half of the year.
