Carrefour Marketplace
Challenge
Industry
Key point
Solution
Of course, in today’s digital world, e-commerce is a priority, but for a business like Carrefour, it is equally important to showcase promotions and offers from brick and mortar shops on the site. We had to find the right balance between the two things, especially when it came to navigation and the homepage.
Once we had successfully balanced the online and offline offerings we moved on to designing the e-commerce part of the site. The design of the shopping process was quite difficult due to the technological limitations of the marketplace platform, and as the project was implemented with the Carrefour subcontractor from France, it proved to be an additional challenge to work with developers communicating mainly in English while working on the interface in Polish.