Client
Leroy Merlin—a French home improvement and DIY retail chain
Industry
Consumer goods and retail
Business goal
To create a new marketing channel for brick-and-mortar stores
What our client says
It was very important for us that the Fabrity team took full responsibility for delivering the project—from the business analysis phase, through platform architecture design and UX/UI work, all the way to implementation. Fabrity also handled all tasks related to organizing the work of the project team.
We truly appreciate the commitment and professionalism of the Fabrity team, who always responded flexibly to new project challenges. We could always count on their expertise and willingness to help. We highly recommend Fabrity as a trusted partner for building customer-centric digital solutions.
Marta Bartosik, Service Development Manager
How we helped
- Assembling a 10-person development team consisting of an account manager, project manager, solution architect, business analyst, UX/UI designer, backend and frontend developers, and testers.
- End-to-end project execution: team management, backlog creation, and task implementation.
- Preparing the business concept for the new platform based on client-defined requirements.
- UX/UI work: graphic design of the platform, user research, design mockups (lo-fi and hi-fi), and asset preparation for frontend developers.
- Designing and building a CMS system using PHP and the Symfony framework.
- Implementing advanced functionalities: user accounts and service packages, service provider profiles, service catalog, notice board for customers seeking service providers, reviews, internal chat between users, order and online payment handling, invoice generation, and an advanced content search engine.
- Successfully passing a security audit conducted by the security department of the client’s parent company.
- Deploying the platform on Google Cloud Platform.
- Integrating the platform with the Polish Central Statistical Office’s (GUS) business database.
- Integration with the client’s Active Directory, Google Cloud Identity Platform, Facebook API, and web analytics and SEO tools.
- Integration with the Google Cloud Translation API to enable automatic translation of messages exchanged between users on the platform.
- Integration with PayU online payment services.
- Ongoing technical support and maintenance.
Business outcome
- The digital platform serves as a new channel supporting the client’s marketing activities.
- The platform helps build brand awareness among both customers and local service providers.
- A community of local service providers is forming around the platform.
- Products offered by retail stores are promoted directly on the platform.
- Support for local service providers is part of a broader corporate social responsibility strategy.
Technology stack
