Client
INEA—a provider of fiber-optic and wireless Internet, mobile telephony, and television services.
Industry
Consumer goods and retail
Business goal
Increase sales and improve customer service by developing a self-service digital platform that allows customers to purchase services, delivering a market-leading purchasing experience.
What our client says
The new portal is a comprehensive sales tool that enables customers to purchase our services without the need for the assistance of a salesperson. It is a key element of our long-term strategy, aimed at providing customers with a convenient way to fulfill their purchasing needs.
When looking for a partner to implement the new portal, we wanted a company with experience in similar projects—one that would act as a true partner throughout the entire process. The Fabrity team demonstrated the necessary technical and business expertise and showed a strong commitment to the security of our customers. These elements were crucial to the project’s success.
How we helped
- Provided a dedicated project team, including an account manager, Scrum Master, business analyst, senior frontend developer, two developers, senior backend developer, PHP developer, and tester.
- Designed and built the new portal pl from scratch, both on the frontend and backend.
- Used Drupal in a headless version as the CMS for content management, allowing the use of any technology in the frontend layer (in this case, Next.js) and enabling future technology changes.
- Developed a service configurator and purchasing process, allowing customers to configure and purchase service packages flexibly.
- Integrated the client’s CRM system with the new frontend via Drupal.
- Ensured a high level of security, with each connection routed through a different server.
- Delivered high website performance, confirmed by tests conducted by the client.
- Leveraged Next.js technology, enabling both server-side rendering and static page generation; most pages are generated statically, ensuring fast content display.
- Used Docker for containerization, allowing horizontal scaling of the application.
- Implemented GraphQL for data queries, enabling data retrieval from multiple APIs and flexible query building to fetch only the necessary data.
- Designed a solution architecture (including headless Drupal) that is highly flexible, allowing future changes in both the frontend and backend technology stack.
- We provide further development of the portal and in-house services.
Business outcome
- Sales process automation: The new portal pl enables customers to browse offers and purchase services independently, without the involvement of the client’s staff.
- Better offer personalization: Presented offers are tailored to the customer’s needs and the services available in their location.
- Upselling opportunities: Additional services can be ordered within the same purchasing process.
- Increased customer convenience: Users can explore offers without providing their personal data.
- Improved user experience: An intuitive help section organizes content by category and services.
- Enhanced customer service: Customers can schedule service installation during the purchasing process.
- Greater business flexibility: The entirely new portal engine is secure and offers extensive customization options for content display.
Technology stack
