PKO Bank Polski

Challenge

How do you refresh a huge bank’s website so that it works on all mobile devices? How do you streamline the process of attracting new customers and make it easier for customers to use your website?

In 2016, we designed and implemented a new version of PKO Bank Polski’s main website. We designed this site for the second time, following our first implementation of this portal from 2009-2010. This time we wanted to introduce Responsive Web Design and many other improvements.

PKO Bank Polski is the largest bank in Poland, offering hundreds of financial products for many different groups of customers: individual clients, small and medium-sized companies, large corporations and institutions. The website is huge with over 15,000 pages and is visited by over 3.5 million users each month.

Industry

Financial Services

Key point

We built the digital presence of Poland’s largest bank.

Solution

We have completely revamped the site navigation and introduced a new search engine to make it easier to find products. We changed the design of many pages and prepared a new graphic design. We have also made several changes to make it easier to buy products and increase the number of sales leads collected by the service. We have simplified contact with the bank and logging into transaction services.

We were responsible for the full scope of work on the website: from strategy, through design, preparation of content, implementation of the front-end and the CMS system. Finally, we optimised the portal for SEO and page load speed on various devices.

Results

The new portal resulted in a significant increase in conversions, and the number of users of the site in the mobile channel increased by 65%. In the eighth edition of the Puls Biznesu “Golden Banker” ranking, PKO Bank Polski was awarded as the most user-friendly bank in Poland for its service, mobile application and iPKO transaction system (which we also helped to design).

65% more mobile users
3.5 mln users monthly
2 concepts for the main portal
8 years of cooperation

Different concepts

When working on new projects, we often create many different concepts at the beginning – in the case of the latest version of the PKO Bank Polski portal, five or six different concepts were also created. For a long time we developed one of these, which we called ‘Focus’. We wanted to focus users’ attention by hiding all distracting elements. And we also wanted to give up the typical homepage, replacing it with a set of the most popular product pages. The design was based on custom navigation using zoom-in and zoom-out. In the end, we abandoned the concept, but while working on it we learned a lot and used many of its elements in the final version.

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The controller of the personal data is FABRITY sp. z o. o. with its registered office in Warsaw; the data is processed for the purpose of marketing Fabrity’s products or services; the legal basis for processing is the controller's legitimate interest. Individuals whose data is processed have the following rights: access to data, rectification, erasure or restriction, right to object and the right to lodge a complaint with PUODO. Personal data in this form will be processed according to our privacy policy.

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In this case the controller of the personal data will be FABRITY sp. z o. o. and the data will be processed for the purpose of marketing Fabrity’s products or services; the legal basis for processing is the controller’s legitimate interest. Personal data will be processed according to our privacy policy.

PKO Bank Polski

Challenge

Industry

Key point

Solution

Results

Different concepts

Book a free 15-minute discovery call

Book a free 15-minute discovery call

Book a free 15-minute discovery call

Bartosz Michałowski