K2 technology and marketing group, which Fabrity is part of, has published significant current reports. Shareholders will receive an interim dividend of PLN 2.00 per share in October, which, together with the dividend scheduled for payment in September, equates to a total of PLN 8.40 per share (dividend yield of approximately 25%). Mr Tomasz Burczyński was appointed to the Management Board of K2 Holding S.A. The company also announced the commencement of a review of strategic options for two other companies in the marketing segment.
“On September 6, we will pay a PLN 6.40 dividend on the 2021 profit. In turn, pursuant to a resolution of the Board, implementing the will of the shareholders expressed at the General Meeting, we will pay an additional PLN 2.00 per share as an advance dividend for 2022. The advance dividend record date was set for October 13, and the payment will be made on October 18,” indicates Artur Piątek, Vice President of the Management Board of K2 Holding S.A.
On September 1, 2022, the Management Board of K2 Holding S.A. was expanded to include Mr Tomasz Burczyński, who is also the CEO of Fabrity (a software house in K2 Group). He has been connected with K2 Group since 2003. He has managed the software segment since cofounding it in 2009. He is a graduate of the Warsaw School of Economics where he graduated from the Faculty of Quantitative Methods and Information Systems. Mr Tomasz Burczyński was associated with the Institute of Econometrics, where he worked on decision support methods and artificial intelligence, and with the Institute of Business Informatics, where he worked as a lecturer. The new member of the Management Board of K2 Holding S.A. has experience gained during the implementation of many IT projects for large Polish and international companies, and is also an expert in modern B2B sales and marketing.
“We are delighted to welcome to the K2 Board the head of our subsidiary Fabrity, which has been very successful internationally and is thriving, making it the largest single business of K2 Group. We are also sending a clear signal that we will consistently perform further dynamic development in the technology and software segment. We are strategically focusing on this area,” emphasizes Paweł Wujec, CEO of K2 Holding S.A.
“We are also very satisfied with the current quality of the marketing segment. However, we have started a review of strategic options vis-à-vis companies in this area to ascertain how we can generate the greatest added value for our shareholders. We have not made any decisions, but we will consider, for example, the conclusion of alliances, acquisition of strategic investors, or sale of subsidiaries,” adds Paweł Wujec, CEO.
K2 Group’s interim report for the first half of 2022 shows that the marketing segment accounted for PLN 32.1 million of service sales revenue and PLN 11.2 million of operating income, which translated into PLN 1 million of operating profit and PLN 1.2 million of EBITDA. The software segment, on the other hand, generated PLN 3.3 million in EBITDA and PLN 2.9 million in operating profit with PLN 22.7 million in operating income and PLN 24.6 million in revenue from the sale of services.
K2 Group provides comprehensive solutions and services in the areas of digital transformation and digital marketing, based on advanced analytics and software solution development. K2 Group’s activities are diversified and based on two complementary business segments.
Software segment
Fabrity guarantees comprehensive support relating to software development for business, consulting, and implementation of IT projects. It focuses on the development of solutions supporting business process management, content and document flow management, development of mobile corporate applications, and business intelligence solutions. The client portfolio includes large well-known brands from the financial, industry, pharmaceutical, telecommunication, and public sectors. Fabrity acquired K2 Digital Products, an organized part of K2 Agency, at the beginning of August 2020. K2 Digital Products specializes in the design of digital products. The segment’s customers include PKO Bank Polski, Pekao TFI, the Copernicus Science Centre, and the EU’s FRONTEX agency.
Marketing segment
K2’s marketing segment includes one of the best-known interactive agencies in Poland—K2 Create agency, which offers design and management of integrated campaigns in all media. It deals with the comprehensive development and implementation of brand communication strategies. Customers in the segment include Netflix, Google, Pepsi, Carrefour, CD Projekt, Samsung, and UPC.
It also includes K2 Precise, a company specializing in digital campaigns. It provides e-commerce support services and a range of specialist services—from social, programmatic, performance, SEO/SEM, and business intelligence to analytics. It is developing TV planning services that focus on precision outreach in synergy with digital campaigns. K2 Precise’s best-known clients include NutroPharma, Provident, Pracuj.pl Group, Orbico Beauty, and Glosel (TaniaKsiazka.pl).
The marketing segment includes also PerfectBot (K2Bots.AI), a startup offering intelligent bots that automate customer service in e-commerce. The solution is already used by more than a dozen e-shops, including IKEA, Reserved, Sinsay, House, Mohito, Cropp, 4F, Diverse, Tatuum, Modivo, and Displate, and the number of automated conversations has exceeded 4 million.
The history of K2 dates back to 1997, and since 2008, the company’s shares have been listed on the main market of the Warsaw Stock Exchange. The shares of K2 Holding S.A. were included at the end of 2020 in the WIG-INFO (IT companies) and WIG-TECH (new technologies) indices.
