Design and development of the pkoubezpieczenia.pl website based on Drupal CMS

The Fabrity team efficiently developed our new pkoubezpieczenia.pl website. We value their commitment, technical and business expertise, as well as their flexibility in meeting our requirements.


Fabrity is a reliable partner for executing complex digital projects for companies operating in the broadly understood financial sector.

 

Director of the Marketing and PR Office

Client

PKO Ubezpieczenia

  • A company belonging to the PKO Bank Polski Capital Group, offering comprehensive property and life insurance products.
  • Serves both individual and business clients.
  • Over 1.9 million active policies (as of 2024).

Cooperation

since 2020

Industry

Financial services

Business goal

  • Streamline the management of the pkoubezpieczenia.pl website by migrating it to the Drupal CMS platform.
  • Redesign the site to align visually with the graphic design of the pkobp.pl information portal.
  • Optimize the website and its content for enhanced user experience and search engine visibility (SEO).
  • Improve the claims handling process through the implementation of advanced electronic forms and integration with the DMS system.

How we helped

We designed and built the new pkoubezpieczenia.pl website end-to-end using a dedicated project team.

The project began with an analytical phase, during which we aligned on the business goals and functional requirements with the client. This was followed by the UX/UI design phase, where we created key wireframes and interface designs for the website.

The development phase included both frontend and backend implementation, responsive web design (RWD) testing, and integration with third-party tools such as Google Analytics.

We then conducted comprehensive security testing (penetration tests), followed by vulnerability analysis and remediation, along with user acceptance testing (UAT).

Before the go-live, we handled content migration and performed SEO optimization of the content.

The project concluded with a service and development support agreement, under which we continue to provide maintenance and enhancements to this day.

Business outcome

  • Implementation of Drupal CMS enables more efficient content management across the site.
  • Streamlined claims and damage reporting process through electronic forms.
  • Enhanced user experience for visitors navigating the website.
  • Strengthened brand position of PKO Ubezpieczenia as a modern insurer in the financial services sector.

Tech stack

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The controllers of the personal data are companies of FABRITY Group (hereinafter referred to as “Fabrity”) with its mother company Fabrity SA seated in Warsaw, Poland, National Court Register number 0000059690; the data is processed for the purpose of marketing Fabrity’s products or services; the legal basis for processing is the controller's legitimate interest. Individuals whose data is processed have the following rights: access to the content of your data and the right to rectification, erasure, restriction of processing, the right to object if the processing of personal data is based on consent and the right to data portability. You also have a right to lodge a complaint with PUODO. Personal data in this form will be processed according to our privacy policy.

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